Punctuation in Chuvash Media Language

This article raises the question of need studying modern functioning Chuvash punctuation on material media language. The topic is relevant due to fact that in conditions developing screen culture, journalists influence mass consciousness intensively, their speech activity makes an impact linguistic tastes society and reflects main trends actual practice writing. clearly seen example such a stylistically pragmatically significant unit as online analytical newspaper headline. Pursuing intention persuasion, use expressive resources headline-making, which allows them enhance expressiveness utterance encourage Internet users read text. purpose work identify some common strategies network headlines research was card file materials version Khypar for 2017-2021 collected by author. Relying integrated methodology based ideas communicative-pragmatic psycholinguistic approaches intentional method, author identified productive models studied titles, revealing speech-acting potential punctuation. presents characterizes popular practices - cases using mark, exclamation ellipsis quotation marks header construction. These tools allow writer express evaluative attitude problem being discussed, convey certain emotions, highlight part phrase, place semantic accents. comes conclusion study texts us shift focus from norms subject speech, his specific intentions communicative situations.